P-03
An export-facing catalog site for veterinary orthopedic implants
A veterinary orthopedic implant manufacturer producing in Türkiye and exporting to 25+ countries. The site was hand-written in HTML/CSS rather than assembled in a site builder, and is deployed through Cloudflare.
Figures
- 14
- pages
- 21
- custom components
- 46
- commits
Problem
The visitor is not a consumer: they are a veterinary surgeon, a clinic buyer, or a distributor abroad. What they want is the technical specification of the right implant and evidence that the manufacturer is certified.
Approach
Rather than use a site builder I wrote the pages by hand. The reason was control, not craft for its own sake. As the catalog grows, page structure and load time need to stay predictable, and certification information such as ISO 13485, CE, and FDA registration needed a fixed, legible place on the page.
- Product architecture organised into four categories: orthopedic implants, neurosurgery, general surgery, physiotherapy.
- A mobile-first layout with a one-way path from product information to a contact channel.
- Brand color and typography standards defined and held consistent site-wide.
- Multi-page digital/PDF product catalogs and price lists designed to follow the same structure as the site.
Deployment
Domain, DNS, deployment, and performance are managed through Cloudflare. Being static, the site needs no server maintenance and is served from the edge to visitors in export markets.
Tools used
- Front end
- HTMLCSSVanilla JS
- Infrastructure
- CloudflareDNSDomain management
- Content
- TR/EN bilingualProduct taxonomyTechnical SEO
- Design
- IllustratorPhotoshopPDF catalog